If brand safety vendors marked ImgBB “100% safe,” what flaws in their systems allowed this to happen, and what are more reliable alternatives?
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If brand safety vendors marked ImgBB “100% safe,” what flaws in their systems allowed this to happen, and what are more reliable alternatives?
Look, the ImgBB situation reveals a critical flaw: these brand safety systems are relying too much on automated tools and not enough on human oversight. Computer vision can identify nudity, sure, but it can’t always understand the context. And keyword searches can be easily manipulated.
The problem is, these “brand safety” vendors are incentivized to scan as many websites as possible, as quickly as possible. They’re cutting corners and prioritizing quantity over quality. What we need is more emphasis on manual review, especially for websites that have already been flagged as potentially risky. It is clear now those are working in the system just making money & give safety guarantee to client without doing any work.
I think the failure of brand safety measures also highlights a deeper problem: the lack of accountability within the ad tech industry. These vendors are being paid to protect brands, but there are no real consequences when they fail.
We need to start holding them accountable for their mistakes. That means stricter audits, public disclosure of their findings, and even financial penalties for negligence. And perhaps a rating system, kind of like those “best security companies” lists from independent bodies.
Moreover, I think advertisers need to diversify their brand safety strategies. Don’t rely solely on these third-party vendors. Invest in your own internal monitoring systems and train your staff to spot red flags. After all, nobody knows your brand better than you do.
In short, current “brand safety” measures are clearly not effective enough. We need a combination of better AI, more human oversight, proactive risk assessment, increased transparency, and real accountability to prevent ads from appearing on harmful websites. The ImgBB case should be a wake-up call for the entire industry.