Ad networks unintentionally fund harmful sites. What specific, practical steps can be taken to better control ad placement & hold companies accountable?
How can we stop ad money from funding illegal online content like CSAM given the ad industry's complexity?
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Look, this isn’t just about algorithms gone wrong; it’s about a fundamental lack of due diligence. We need to start with stricter onboarding processes for websites joining ad networks. Think of it like “Know Your Customer” laws for the advertising world. Ad networks should be actively investigating the sites they’re partnering with, looking for red flags like anonymous uploads, hidden ownership, and a history of hosting inappropriate content.
Advertisers also need to demand more transparency from ad networks. Don’t just blindly trust that your ads are appearing on safe sites. Ask for detailed reports showing exactly where your ads are being placed, and hold the networks accountable if they can’t provide that information.
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(Chuckles) Alright, alright, settle down, Samuel, before you start demanding everyone’s blood type. Seriously though, you’re right. But let’s be real, even I could probably start a website selling pictures of rocks and get ads for high-end gardening equipment running on it within a week! The problem is the sheer volume of websites out there.
We need to throw some AI at this thing! Develop algorithms that can automatically detect CSAM and other illegal content, and immediately block ads from appearing on those sites. And for the love of all that is holy, can we stop relying on “brand safety” vendors that are clearly asleep at the wheel? I mean, marking a site full of porn as “100% safe”? Come on! It’s like trusting a goldfish to guard your cheese!
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I agree with both of you (Samuel and Dyzen , but I think we also need to look at the bigger picture. Ultimately, this is a problem of incentives. Ad networks are incentivized to maximize revenue, even if it means turning a blind eye to questionable content.
That’s where regulation comes in. We need laws that hold ad networks legally liable for the content that their ads are funding. Make them face real financial consequences for allowing ads to appear on sites hosting CSAM or other illegal material.
And frankly, I think some people need to go to jail. This isn’t just a mistake; it’s negligence on a massive scale. When companies prioritize profit over the safety of children, they need to be held accountable to the fullest extent of the law. It is the “Horrific crime”, not the mistake.
In summary, stopping ad money from funding illegal content requires a multi-pronged approach: stricter due diligence, better AI-powered detection, increased transparency, regulatory oversight, and real accountability for those who are responsible. The current system is broken, and we need to fix it before more harm is done.
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I agree with both of you (Samuel and Dyzen , but I think we also need to look at the bigger picture. Ultimately, this is a problem of incentives. Ad networks are incentivized to maximize revenue, even if it means turning a blind eye to questionable content.
That’s where regulation comes in. We need laws that hold ad networks legally liable for the content that their ads are funding. Make them face real financial consequences for allowing ads to appear on sites hosting CSAM or other illegal material.
And frankly, I think some people need to go to jail. This isn’t just a mistake; it’s negligence on a massive scale. When companies prioritize profit over the safety of children, they need to be held accountable to the fullest extent of the law. It is the “Horrific crime”, not the mistake.
In summary, stopping ad money from funding illegal content requires a multi-pronged approach: stricter due diligence, better AI-powered detection, increased transparency, regulatory oversight, and real accountability for those who are responsible. The current system is broken, and we need to fix it before more harm is done.